Something changed in June that did not get much attention outside of deliverability circles. Gmail added a new section to Google Postmaster Tools called Deliverability Analysis. It tells you, in plain language, whether Gmail thinks your recipients want your emails. Not whether your authentication is set up correctly. Not whether your unsubscribe link works. Those things matter, but they are table stakes now. This is different. This is Gmail looking at how your subscribers actually behave when...
3 months ago • 1 min read
Most solopreneurs feel embarrassed about having a small list. They tell me, “I’ll take email seriously when I have more subscribers.” But here’s the truth: your small list is actually an advantage. When your list is small, you can: ✔️ Get to know your subscribers better✔️ Ask questions and actually read the replies✔️ Start segmenting early - without overwhelm✔️ Build real relationships that scale later I’ve seen small lists convert better than big ones - because the connections are warmer and...
about 1 year ago • 1 min read
When email previews first appeared in Gmail and Yahoo inboxes, most marketers ignored them. That gray line under the subject line? Just filler, right? Not anymore. Here’s What’s Really Happening Email Service Providers (ESPs) - like Kit, Mailchimp, and Active Campaign - will automatically grab the first line of your email if you don’t write a preview yourself. That’s why inboxes are full of: “View this email in your browser” “Unsubscribe here” Or a broken merge tag: “Hi [FNAME].” Email...
about 1 year ago • 1 min read
Most people call themselves email marketers. But here’s the problem - a lot of “email marketers” are just sending emails. No strategy.No real connection with their audience.No understanding of the tech that gets emails into the inbox. They push out bland content they want to say... instead of sending the right message to the right people at the right time. That’s where an Email Architect is different. An Email Architect: Builds a strategy first. They know who they’re talking to and why....
about 1 year ago • 1 min read
As you’ve likely heard, Google rolled out its December Spam Update last month, and it’s already making waves. This update primarily focuses on websites that violate Google’s spam policies, but here’s the truth - your domain’s health can also affect your email sender reputation. Let’s break it down. What’s in the December Spam Update? Google’s AI-powered SpamBrain is now even better at identifying spammy practices, such as: Doorway Pages: Sites designed solely to funnel traffic without...
almost 2 years ago • 1 min read
Is your email marketing tool a smart investment or just another expense? Understanding the pricing structure of email marketing platforms is crucial. It’s not just about the monthly or annual fee—consider what you’re getting for your money. Does the platform offer scalability, robust features, and excellent customer support? Assess the direct costs against the potential ROI from enhanced capabilities and efficiencies. Look for transparent pricing with no hidden fees and consider how the...
over 2 years ago • 1 min read
What Kind of Help Can You Expect When Things Get Tricky? Ever been in a tight spot with your email campaigns and needed help, fast? No matter how intuitive or advanced your email marketing platform is, there will come a time when you’ll need support. Whether it’s troubleshooting an issue or seeking advice on best practices, the quality and availability of customer support can be a game-changer. Look for platforms that offer comprehensive support through multiple channels and consider their...
over 2 years ago • 1 min read
Dreaming of business growth? Make sure your email marketing platform can dream big with you. If you’re just starting out with little to no subscribers, you can start on a free or low-level platform. Once you start to grow - then it may be time to investigate other options. As your business evolves, so too should your email marketing platform. A tool that scales will support you through list growth, increasingly complex campaigns, and more sophisticated segmentation needs. Consider not just...
over 2 years ago • 1 min read
Is your email marketing platform a team player or a lone wolf in your tech stack? Effective email marketing doesn’t operate in isolation. The best platforms integrate smoothly with your existing tools—be it a CRM software, payment systems, course platforms or social media. Integration is one of THE most important checks that any existing business owner should do. /image Can you work with programs that don’t integrate? Yes - there are 3rd party platforms that connect different tools. BUT… with...
over 2 years ago • 1 min read
Frustrated with clunky email marketing tools that waste your time? Let’s talk about the importance of user experience. A tool that’s easy to navigate allows you to focus more on strategy and less on mechanics. Features like drag-and-drop editors, straightforward campaign builders, and accessible analytics make a world of difference in daily operations. Important Features Here are some things to look for: Intuitive Design: Navigate with ease, finding what you need quickly. Drag-and-Drop...
over 2 years ago • 1 min read