I'm a Funnel Optimizer, Certified Persuasion Strategist and Business Coach. I'm on a mission to optimize your funnels with a cohesive strategy including website copy and emails.
Your list is big enough
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Most solopreneurs feel embarrassed about having a small list. They tell me, “I’ll take email seriously when I have more subscribers.” But here’s the truth: your small list is actually an advantage. When your list is small, you can: ✔️ Get to know your subscribers better I’ve seen small lists convert better than big ones - because the connections are warmer and the trust is stronger. A big list without engagement is like shouting into a stadium full of strangers. A small list with trust is like having a room full of people who lean in when you speak. Don’t wait for “someday” to start treating your list like an asset. The work you put in now will pay off when the list grows. It’s your opportunity to build stronger foundations. Strategically yours, P.S. If your list feels “too small,” what do you find hardest right now - writing, tech, or knowing what to send? P.P.S. I’m building something to help solopreneurs grow their lists with strategy, segmentation, and trust - no matter the size. My subscribers will get first access when it’s ready. |
Karen G.
I'm a Funnel Optimizer, Certified Persuasion Strategist and Business Coach. I'm on a mission to optimize your funnels with a cohesive strategy including website copy and emails.
Something changed in June that did not get much attention outside of deliverability circles. Gmail added a new section to Google Postmaster Tools called Deliverability Analysis. It tells you, in plain language, whether Gmail thinks your recipients want your emails. Not whether your authentication is set up correctly. Not whether your unsubscribe link works. Those things matter, but they are table stakes now. This is different. This is Gmail looking at how your subscribers actually behave when...
When email previews first appeared in Gmail and Yahoo inboxes, most marketers ignored them. That gray line under the subject line? Just filler, right? Not anymore. Here’s What’s Really Happening Email Service Providers (ESPs) - like Kit, Mailchimp, and Active Campaign - will automatically grab the first line of your email if you don’t write a preview yourself. That’s why inboxes are full of: “View this email in your browser” “Unsubscribe here” Or a broken merge tag: “Hi [FNAME].” Email...
Most people call themselves email marketers. But here’s the problem - a lot of “email marketers” are just sending emails. No strategy.No real connection with their audience.No understanding of the tech that gets emails into the inbox. They push out bland content they want to say... instead of sending the right message to the right people at the right time. That’s where an Email Architect is different. An Email Architect: Builds a strategy first. They know who they’re talking to and why....