I'm a Funnel Optimizer, Certified Persuasion Strategist and Business Coach. I'm on a mission to optimize your funnels with a cohesive strategy including website copy and emails.
Part 4: Can Your Platform Grow as Your Business Grows?
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Dreaming of business growth? Make sure your email marketing platform can dream big with you. If you’re just starting out with little to no subscribers, you can start on a free or low-level platform. Once you start to grow - then it may be time to investigate other options. As your business evolves, so too should your email marketing platform. A tool that scales will support you through list growth, increasingly complex campaigns, and more sophisticated segmentation needs. Consider not just what you need today but what you might require in the future. Will the platform support increased volumes without a dip in performance or a significant cost increase? Growth ConsiderationsList Size Flexibility: Handles growing subscriber counts without performance hitches. Advanced Automation and Segmentation: Supports more complex, dynamic marketing strategies. Multi-user Access: Allows more team members to collaborate as your marketing department grows. A scalable email marketing platform is crucial for growing businesses. It should grow with you as your audience and team expand, without unnecessary complexity or cost. Part 4 of my Series on Choosing an Email Marketing Service |
Karen G.
I'm a Funnel Optimizer, Certified Persuasion Strategist and Business Coach. I'm on a mission to optimize your funnels with a cohesive strategy including website copy and emails.
Something changed in June that did not get much attention outside of deliverability circles. Gmail added a new section to Google Postmaster Tools called Deliverability Analysis. It tells you, in plain language, whether Gmail thinks your recipients want your emails. Not whether your authentication is set up correctly. Not whether your unsubscribe link works. Those things matter, but they are table stakes now. This is different. This is Gmail looking at how your subscribers actually behave when...
Most solopreneurs feel embarrassed about having a small list. They tell me, “I’ll take email seriously when I have more subscribers.” But here’s the truth: your small list is actually an advantage. When your list is small, you can: ✔️ Get to know your subscribers better✔️ Ask questions and actually read the replies✔️ Start segmenting early - without overwhelm✔️ Build real relationships that scale later I’ve seen small lists convert better than big ones - because the connections are warmer and...
When email previews first appeared in Gmail and Yahoo inboxes, most marketers ignored them. That gray line under the subject line? Just filler, right? Not anymore. Here’s What’s Really Happening Email Service Providers (ESPs) - like Kit, Mailchimp, and Active Campaign - will automatically grab the first line of your email if you don’t write a preview yourself. That’s why inboxes are full of: “View this email in your browser” “Unsubscribe here” Or a broken merge tag: “Hi [FNAME].” Email...