I'm a Funnel Optimizer, Certified Persuasion Strategist and Business Coach. I'm on a mission to optimize your funnels with a cohesive strategy including website copy and emails.
Part 6: Understanding Pricing and Value
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Is your email marketing tool a smart investment or just another expense? Understanding the pricing structure of email marketing platforms is crucial. It’s not just about the monthly or annual fee—consider what you’re getting for your money. Does the platform offer scalability, robust features, and excellent customer support? Assess the direct costs against the potential ROI from enhanced capabilities and efficiencies. Look for transparent pricing with no hidden fees and consider how the platform’s cost will scale with your business growth. Look for:Transparent Pricing: No hidden fees and clear costs for additional services. Value for Money: Offers features and support that justify the expense. ROI Potential: Consider how the platform could potentially increase your revenue through better marketing outcomes. Choose an email marketing platform that offers clear value for money, supporting your business growth without unnecessary costs. Part 6 of my 6 part series on Choosing an Email Marketing Service |
Karen G.
I'm a Funnel Optimizer, Certified Persuasion Strategist and Business Coach. I'm on a mission to optimize your funnels with a cohesive strategy including website copy and emails.
Something changed in June that did not get much attention outside of deliverability circles. Gmail added a new section to Google Postmaster Tools called Deliverability Analysis. It tells you, in plain language, whether Gmail thinks your recipients want your emails. Not whether your authentication is set up correctly. Not whether your unsubscribe link works. Those things matter, but they are table stakes now. This is different. This is Gmail looking at how your subscribers actually behave when...
Most solopreneurs feel embarrassed about having a small list. They tell me, “I’ll take email seriously when I have more subscribers.” But here’s the truth: your small list is actually an advantage. When your list is small, you can: ✔️ Get to know your subscribers better✔️ Ask questions and actually read the replies✔️ Start segmenting early - without overwhelm✔️ Build real relationships that scale later I’ve seen small lists convert better than big ones - because the connections are warmer and...
When email previews first appeared in Gmail and Yahoo inboxes, most marketers ignored them. That gray line under the subject line? Just filler, right? Not anymore. Here’s What’s Really Happening Email Service Providers (ESPs) - like Kit, Mailchimp, and Active Campaign - will automatically grab the first line of your email if you don’t write a preview yourself. That’s why inboxes are full of: “View this email in your browser” “Unsubscribe here” Or a broken merge tag: “Hi [FNAME].” Email...